Phoenix & Rose

Phoenix & Rose Botanica is a sanctuary nestled in Grand Rapids, MI, drawing inspiration from the rich cultural heritage of founder, Lisa Moberly. With a vision to create a nurturing space for holistic healing and self-discovery, Lisa sought
a brand that embodies the essence of her Mexican-American roots and spiritual journey. Our collaboration resulted in a comprehensive brand identity, including packaging design for a range of artisanal candles and body care products,  each reflecting the brand's ethos of self-love, connection, and cultural reverence.

PROJECT SCOPE: Brand Identity, packaging design

Vibe: Bohemian | Natural | Cultural Fusion

INDUSTRY: Self-Care, Botanica

BRAND GOAL

Create a warm, inclusive brand identity that fosters a sense of community and inner healing, inviting customers to embrace self-love and connection within the serene sanctuary of Phoenix & Rose Botanica.

DESIGN NOTES

To capture the essence of Phoenix & Rose Botanica, we've crafted a brand experience that reflects
the soothing ambiance of the space. Through a palette of earthy tones and symbolic imagery inspired by owner, Lisa's Mexican-American heritage, we aim to evoke a sense of groundedness and spiritual connection. Hand drawn elements infused with whimsy add a touch of charm, inviting patrons to embark on a journey of self discovery and healing within our nurturing space.